How you turn heads

One of our clients taught us this simple lesson years ago: for an idea to really stick with people it tends to need some conflicted energy. Some kind of juxtaposition, tension or vibration between opposing ideas.

For SURI we’re always exploring the distance between beauty and chaos. The brush is calm, sleek, considered. The category is wasteful, overcomplicated, a juggernaut. The brush is quiet, elegant, put together. Morning can be messy, rushed, scattered.

There’s no point hiding it: outdoor advertising is a hoot. At the same time it can be nerve wracking for brand leaders because it usually comes with the biggest media spend of the year, or sometimes in the history of the brand.

We guide brand teams on how to make the most of out-of-home or “OOH” (spoiler: the clue is in the acronym). You have to make impact and earn intrigue. It’s a great chance to be the best your brand can be – focused, concise, emotive and deserving of fame.

Brands want to stay active and present everywhere, all the time. It’s just not very sustainable without a solid strategic idea underpinning everything. Steam runs out.

When we started working with Burt’s Bees we needed to shift things away from the founder story as the key idea, to something more celebratory of the products they sell, whilst staying very ‘Burt’ in spirit. ‘Naturally Nourishing’ was born, and we ran with it, everywhere, for years.