Where does your brand take people?

One of the recurring challenges with placemaking is that so many places have to explain what they are and why they’re unique — before anyone can visit. It’s a weird paradox, but completely doable.

Oxford North faced that conundrum. An amazing new centre for science and technology in Oxford. We crafted a powerful vision film explaining why this place matters, not in the language of square feet and floor plans. But of innovation.

The Antarctic feels a million miles away – from everyone on earth. So when Greenpeace started campaigning to protect it, the risk was that nobody would be able to care about a place they’ll never visit, touch or experience.

We addressed that by listening closely to glaciologists about how they experience colour in the Antarctic: “like walking into a shop full of diamonds… purple ice, green horizons”. Place brands have to dig deep to honour the places they represent.

Alexandra Palace is over 150 years old, so maybe you’d forgive it for forgetting a few things about itself. But audiences love to feel that depth. A great place brand makes sure everyone can sense its heritage.

When we rebranded Ally Pally (as its more fondly known to the public) we delved into the archives to revive details that set it apart from other younger music and entertainment venues. You can still make these feel fresh and lively as part of a modern brand.