What works well with children & family brands?
Some of the most beautiful communications ever designed have been made for young people. The key is to pour as much love into them as anything aimed at adults.
Don’t talk down to young people. And keep materials age appropriate: there are light years of difference between a 7 yr old and a 12 yr old – as we learned helping The Scouts.
Who’s up for an adventure?
When you’re communicating with families you need to find those intergenerational threads that work for everyone. Longleat is a quintessential visitor attraction for families, but when we refreshed the brand identity we were reminded: you’re rarely talking to kids without speaking to adults at the same time.
Our campaigns bring out the big kid who’s paying for the tickets. Not talking over heads, but being playful in both directions and finding ways to light up the child within the adult.
From our work with Longleat.
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