Is being a global brand easy or difficult?
On balance, we’d say ‘difficult’. You need to stay fresh, mean one thing across different markets, make sense locally, and manage a pretty big bunch of senior stakeholders. Fun!
Global brands have so much potential. They’ve already done something right to reach that scale. Now it’s time to double down on that without it going stale.
Resonate regionally
Like a lot of global brands, Burt’s Bees are headquarter in the US. Their founder, Burt, was from Maine. They’re an American brand in a way. But they’ve got a special place in the British psyche.
The trick for a brand like this is to resonate regionally. Not just take a templated approach to everything from one country, but set out the core of the brand and share the frameworks that balance boundaries with flexibility. That’s what we built for the UK and Europe.
From our work with Burt’s Bees.
Why Refresh
Your Brand?
Any brand can drift over time. It’s important to stay sharp on what you’re about and why you’re amazing. When a brand gets tired, everyone can feel it. Time to freshen up.
What Makes
Marketing Magic?
The modern marketer has to miracle up a constant and consistent flow of brand expression – everywhere, all the time. The trick is to make it all feel like one joined-up world.
Searching For Something Specific?
We help brands across a really broad range of sectors and categories, big and small. Sometimes it’s nice to see some work that’s in your world, so feel free to have a dig.