How you’re recognised

A modern brand identity isn’t just something you pop in the corner. It’s a living, breathing system that can expand and contract for different occasions, scaling up and down for the various platforms it will appear on.

Longleat is physical on-site experience as well as a digital-first brand in its marketing approach. We created a visual identity system that can flex this way and that for different parts of their offer, different seasons and contexts. Built to last a decade or longer.

“Our brand was starting to fall behind what I felt Poppy’s could be” — we hear this frustration a lot, especially from founders. Poppy Mardall is a pioneering funeral director offering a fresh approach to funerals. She wanted to move from ‘OK’ to ‘Hooray!’.

We built a new look. A sunshine colour palette inspired by the way light passes through Poppy petals. Gentle, sophisticated typography. Original illustrations signposting services with tenderness.

Typography presents a great opportunity to get your brand feeling unmistakable. We’ve crafted completely bespoke typefaces for a lot of the brands we’ve helped, but it’s also possible to build a unique look by combining typefaces in unexpected ways or bucking the trends of a category.

Your brand’s typographic identity can work harder than almost any other element in your toolkit, because it speaks for you on a daily basis, in all channels and contexts.